Made In Japan

After the 2011 Tōhoku earthquake here in Japan, many local businesses started to have a hard time financially, with many forced to close down. About six months prior to this, I discovered a small paper maker in my local neighbourhood who make their own recycled matte print paper. Only after the earthquake did I discover that the company was actually originally from Fukushima where many families have had to be rehoused due to the explosions at the nuclear reactor. After using their paper for my own print work, I was very sad to discover they almost had to close down after the events in March 2011. It got me into thinking that becoming more local in my approach to the label would be good for local business, for the environment and for the packages we produce in general.

The ‘Made In Japan’ series has been designed based on a typically minimal Japanese concept. Working with local printers and paper makers, we have designed a package using recycled matte 2L card slips. The printing has been done at a small studio with high-quality inkjet printers using Lucia inks. Placed in slimline dvd cases, the 2L sheets are given a clear frame which can be taken out if you wish to fiddle with the lovely card (which we always do!). If you damage the card in anyway we allow up to one bonus print (front and back) if you email us and agree to pay a flat postage rate of £2.

Please note that the ‘Made In Japan’ series will not replace all our packages. We will still be printing digipack editions, as well as vinyl in 2012 (starting with Pimmon + Fabio Orsi’s ‘Procrastination’). The series is just one of the package extensions we plan on doing from now on.

Thank you. どうもありがとうございました。